Great Design tells a story. Communication is a vital part of any business, and it’s true that a picture speaks a thousand words.
Your audience and your potential customers need to understand what your organization is doing and what it’s all about across every touchpoint – from your website to your social media accounts, email communications, and physical locations. Organizations that can’t achieve this fail to generate leads and thereby drive sales and growth.
Visuals are often the most striking way to leave a lasting impression in the viewer’s mind simply because they are so immediate. What’s more – and perhaps more importantly – the human brain processes images 10 times faster than it does text, and 93% of all human communication is visual
And this is precisely why great creative design is so important in business strategy making. A well-crafted design concept should flow seamlessly across all of a business’s marketing materials – from to logos to packaging, and from websites to memes to promotional images on blogs and social media posts.
Good creative design will help you create a strong impression, build a brand identity, convey key information, narrate your story, and build consumer trust.
Good creative design tells a story. What’s more, when it is consistent and present across all of the brand’s touchpoints, it creates a unification and an instant dialogue with prospects and customers as they encounter the brand in both on- and offline environments.
Innocent, from its packaging to its website, blog, Instagram, Pinterest, and Twitter uses creative design at every turn to tell its story and create one, unified brand identity that builds emotional connections with customers at every turn. Design, indeed, is at the heart of its business strategy, and the company uses it to create unforgettable experiences for consumers no matter where or how they engage with the brand.
Today, consumers are constantly confronted with an overload of information. Great creative design is how forward-thinking businesses are standing out. The design should be experiential, unifying across an ever-expanding set of touchpoints, brand-lifting, and, most of all engaging.Putting creative design to work for your organization will enable you to achieve a big lift in your brand’s performance, connect with your target audience, leave a lasting impression, and drive meaningful business results.